Can you answer that question in a succinct, yet passionate way?
When the competition is as fierce as it is in the real estate industry, you better know your personal value proposition (pvp) and be able to deliver it. As agents, potential clients are everywhere, and without any time to prepare you can be in an “interview” at a moments notice. This surprise interview can happen anywhere- in line at the grocery store or waiting for a Uber outside a popular restaurant. So how do you set yourself apart from the crowd?
The ability to communicate your value will set you apart and make you a lead generating machine! Simply stated, your personal value proposition tells a potential client what problems you solve and what pain points you relieve for them.
Unlike a mission statement that defines WHAT you do, your value proposition declares WHY a client would buy your product (you). Developing your value proposition shouldn’t be hard but it does require self reflecting on what makes you, you!
Here is a consensus on the steps involved in creating a pvp:
Identify your target. Who do you want to do business with?
Who is your target audience? These are the people you want to do business with and feel most comfortable approaching.
What are your strengths?
Identifying your strengths as an agent is one of the first things you should do. What makes you different from other agents? Are you caring, passionate, bold, hard-working? If you are having a hard time identifying these strengths a great place to start is asking someone who knows you well why they would trust you as their real estate agent.
Draw a connection between your strengths and your target
Take your strengths and relate how they would benefit your target client. For example, if your strengths as a Realtor are that you are very detail oriented, patient, and caring, you would probably appeal to first time home buyers who need that extra support.
Share some success stories. You don’t have to go into tremendous detail, even something as simple as “I recently represented a seller who needed to move quickly and didn’t have time to deal with contractors and repairs. I negotiated a sale for her that did not include repairs and her net was more than she expected.” Another great way to provide evidence is to ask for client reviews. Don’t know how? Check out our blog on How To Ask For Client Reviews.
The most important thing to remember when you are working on your pvp is to be authentic. People can smell fake from a mile away. You have successes to share and great value to provide. Just give it some thought, put your thoughts on paper and practice, practice, practice.
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