In the rapidly changing world of business and technology there has been one common theme—efficiency. People want what they want when they want it. Why? The always-connected world we live in has made convenience and simplicity vital elements in what we choose to turn our attention to everyday.
Some obvious players to this ‘On-Demand’ Market trend are Uber, Airbnb, Taskrabbit, etc. These companies have found success by developing platforms that put efficiency at the forefront of their business. Seeing that this trend is here to stay, catering to the on-demand economy is a must for Realtors.
From intelligent refrigerators and thermostats to electric cars, homes trends are shifting. Realtors need to become an expert on the things that are going to affect the value of the homes you’re helping your clients buy and sell.
Your client’s expectations regarding response time is also huge part of the on-demand economy. The majority of homebuyers and sellers expect a response from a Realtor within one hour—and roughly 20 percent expect a response within 10 minutes.
Here are some ways to adapt to the on-demand culture for great Realtor marketing:
Use the On-Demand market to your advantage
The growth of this On-Demand market is expanding so quickly because it is here to help you! As a Realtor, you are constantly juggling a million things, but these on-demand apps could help you. Companies like task rabbit, our errands, etc. will relieve you from tasks that are time consuming. This way, you can focus on what is important- your client. Embrace this efficiency culture! Stay up to date with the latest technology trends, whether for your business or for a client’s home.
Own your Brand
Being able to attract and retain clients is crucial as a Realtor. People tend to be brand-loyal and like to support the brands they trust. As a Realtor, building your brand can help you expand and maintain your clientele. Take ownership of knowing what you stand for, what sets you apart and what differentiates you from everybody else.
Delight your Customers
What used to delight your customers years ago probably doesn’t anymore. Expectations are shifting, stay ahead of the curve by thinking about how you can make an efficient and positive experience for your clients.
Recognize this change as an opportunity to grow your business and connect with new customers.
Tired of feeling like just a number? Every Village Realtor is a partner in our shared mission to build a better real estate experience.