Technology

Tech Tool of the Week: MailChimp

February 3, 2017

If you’ve ever listed to a podcast, you are probably familiar with the name “MailChimp.” Aside from being an unceasing sponsor of all things digital, MailChimp, the product, could revolutionize your real estate marketing plan.

Lists:

The free version of MailChimp allows you to have 2,000 subscribers and send up to 12,000 emails a month. From these contacts, you can build lists that are specific to the types of marketing you plan on doing. Create one list for past clients, another for potential buyers, and a third for potential sellers. If you want to get really detailed, you could even create specific lists for different areas or neighborhoods. The options are endless with these lists, and it will allow you to tailor your content to specific groups of people.

Campaigns:

Creating beautiful, professional email campaigns will put you heads and shoulders above your competition. MailChimp’s step by step campaign builder will help you create delightful email experiences for your clients, with features like “subject line researcher”, pre-made templates, and the ability to drag and drop images and text boxes.

Reports:

MailChimp’s free version offers comprehensive reporting that allow you to see how your campaigns are performing. Compare your open and click rates to the industry average, and see how different campaigns perform against each other. This data can help shape the types of content you send, as well has gives you some guidance on what day and time get the best open rates.


Automation:

Available through the paid version, automation features allow you to connect with your lists without having to manually send campaigns. You can do things like send a campaign to send emails to your clients on their birthday or anniversary, create educational drip campaigns for new subscribers, or even create custom workflows, such as automating the contract to close communication process.

Real Estate marketing has completely changed, almost overnight, and it’s leaving a lot of great minds behind. Not on our watch. Through training, hands-on integration, and above and beyond support, we’re building better Realtors.

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