Technology

Tech Tool of the Week: Buffer

January 4, 2017

Social Media is the cheapest and easiest way to reach a large audience with your message. But most Real Estate professionals are failing to use social media in their marketing.  Inman recently released a comprehensive report stating that over 50% of agents report that the biggest mistake a Realtor can make on social media is not posting regularly enough. But between showings, writing contracts, prospecting and the millions of other things that fill a Realtors day, social media posting usually takes a back seat. No savvy marketer would ever tackle social media without the help of an automated scheduler, so why should you?

Buffer, a social media publishing tool, allows you to seamlessly manage your digital presence across the various social media platforms. The free package has tons features that will help you stay on top of your social media game.

  • Scheduling: The free version of Buffer allows you to schedule up to 10 posts per platform across Twitter, Facebook, LinkedIn, Google+ and Instagram. The lowest tier of the paid version ($10 per month) allows you to schedule up to 100 posts per platform. You are also able to customize your time slots, so you are always publishing content at important times.
  • Chrome Extension: The free chrome extension allows you to schedule content directly from your browsers. This is especially useful if you like to share informative articles or links.
  • App: You can also share and schedule content via the mobile app for iOS and Android. The app also provides a step by step guide to schedule posts directly from your mobile browser.
  • Analytics: Buffer provides an analysis of each of your posts to give you valuable insights into what types of content resonate with your audience and which times of day are ideal for you to post.


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