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A business Instagram is one of the most beneficial things for a Realtor to set up. This account takes only a few minutes to set up, yet it can help you exponentially in posting meaningful content for the right audience. It helps potential clients contact you with ease and it includes great analytical features to help you learn how to post well. Keep reading to learn how to set up of a business Instagram and how to navigate the features.
At this point, your business Instagram should be all set up, so let’s talk about how to navigate it.
In the upper right hand corner, there should be a bar graph icon (which only appears if you have set up your business Instagram). Click on that icon and you should be able to view a few helpful reports:
While viewing your top posts, you also have the option to promote a post. This is basically reposting one of your most popular posts, but you can target it to a specific audience based on the reports you have viewed pertaining to your audience demographics. You can look at your reports, determine a more narrow audience, and promote the post to that audience, which can include people who do not follow your account. Promoting posts costs money and you can set your budget based on your desired reach and the duration for which you want the post to be promoted.
Another great feature of the business Instagram is the 'Call to Action' button that can be directly linked to your phone number so that potential leads need only to click the button and instantly be calling you. This should automatically be set up or very easily activated if you filled out all of your contact information in the set up phase. If you do not want to have a 'Call To Action' button, though, the business Instagram provides extra areas to fill out your contact information so that you do not have a crowded or poorly formatted bio.
Your business Instagram can be an incredible tool to accomplish greater business goals. Look at your big picture goals and determine how the business Instagram features can help you accomplish those goals. Do you want to expand your audience? Look at the posts that have had the greatest engagement and continue promote similar content to reach audiences that you otherwise would not!
Basically, a business profile is a personal profile with a ton of added features to help you manage your Instagram as efficiently and effectively as possible. There is really no reason not to do it if you want to use your Instagram well and generate as many leads as possible from your social media.
Instagram is constantly adding new features and moving things around, so be sure to keep up with the Instagram Business Blog to be a front-runner in using the Business Instagram effectively.
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