Marketing Coordinator and proud Florida nativeSee All Posts
So you just got your license, congrats! And now you're wondering, what next? There’s a lot of advice out there on the best way to grow your business. It’s important to figure out what works for you. Here is our advice on how to hit the ground running.
This business is full of ups and downs. You might close a couple of deals and feel like you’re on top of the world, but the catch is you have to keepclosing deals. A great way to begin your career is to find a top producer and pursue them. If you don’t know a top producer, start by asking your broker for a few recommendations and go from there.
Real estate is hard work and top producers are successful because they hustle, not because they have a secret formula. Remember, real estate is all about relationship building and this is your first opportunity.
However, if an experienced agent is willing to help you, be considerate of their time. You have to have to provide value (just like with clients). Bring them coffee and send them a handwritten note after you meet. You want to get to the point where that Realtor is more than happy to be your go to person when you have a question.
A business plan is a written version of your goals. If you want to have a successful business, then you need to have a business plan. Think of it like a map that details all the different steps you need to reach your goals.
If the task of creating a business plan seems overwhelming, then you’re not alone. Business plans are dreaded by many, but they don’t have to be these huge analytical and evaluative reports. Write down your goals and figure out what you need to do to make them happen.
You are responsible for helping people make the biggest purchase of their life so you need to know what you’re talking about. The way you handle the contract will set the tone for the rest of the transaction.You don’t need to take a course in contract law. But you do need to be familiar with each part of the contract. You want to be able walk your client through what they are signing with confidence that you know what you’re talking about.
Now that you’ve become an agent, you’ll want to get the word out. One of the best ways to start is by sending those on your list a handwritten message. It can be a simple three-sentence note simply letting your friends know that you have become a real estate agent and would appreciate it if they would keep you in mind for future business.
Many experienced agents have a niche or are known as experts in a certain neighborhood. As a new agent, you don’t have the luxury of having a niche; you just need some business. To better serve your clients, you will need to know the majority of the neighborhoods in your market. What are the house styles, price points and amenities? Since you don’t have many (or in some cases any) clients, use this time to learn the ins and outs of as many neighborhoods and possible.
It is important to understand that you are building a business, and it takes time. Every successful agent you see had to start in the same place you are starting. Continue to work on your business every day. Be patient. As you increase your knowledge, your confidence will increase. And as you grow more confident you will want to talk to more people. That is how your business will grow.
Understand that not everything will go your way. Your friends and family will not always work with you. You may have zero visitors at the open house you are working. But all of these issues that appear to be setbacks enable you to improve how you run your business. Just because you don’t get a hot lead doesn’t mean that you can’t hone your telephone skills with those who do call in. When working an open house, you had to research the neighborhood and the other listings in that neighborhood, so you learned something new. Everything you do is an opportunity to learn.
Ready to get your career rolling? Village Realty is the perfect place to grow your real estate business.
Village Realty is a partnership of the best minds in Real Estate, working together to reshape the way the industry works. We empower our agents to do better–for our clients and for themselves.