How to Write an Awesome Agent Bio

May 8, 2017

It seems so easy in theory. Writing about yourself should be the most natural thing in the world. But sometimes writer's block strikes even the most self-aware Realtors. Your bio will often be the first introduction you get with a potential client, make sure yours is 10/10. Check out more on how to write an awesome agent bio below!

Pay Attention

First, and most important, you want to make sure that your bio (and really all of your messaging) is well written. This guide from our friends at HubSpot will help you get off on the right foot. The reality is that your first impression will be made long before you ever shake hands with a potential client- they are sure to have researched you online and have made an assessment about you based on their findings. You want all of your messaging to reflect both your professionalism and your personality.

Promote Your Personality

In addition to positioning yourself as a professional, you want to let your personality shine through. Do you love your college football team? Does your perfect Sunday mean a day on your boat? These all things that make you personally unique, and in a competitive market, a shared collegiate allegiance could give you the edge over another Realtor.

Show Off Your Skills

Personality is important, but potential clients need to know what you can do for them. Listing some key factors that make you an excellent Realtor will be a vital part of your bio. Haven’t closed much business yet? No problem. Focus on highlighting some traits or characteristics that will translate well to your job as a Realtor, or position yourself as an expert in certain neighborhoods.

Lay Off the Sale

Always be closing is dead.  Use this opportunity to convince potential clients that they should work with you without giving them a hard sell.  Boldly displaying your personality and your expertise should do the work for you.  If you can’t resist the urge to sell, make sure your pitch is focused on how you delight your clients by focusing on their wants and needs.

Customize for Your Audience

You’ll probably need to write more than one bio for different channels. Your website bio might not work for the bio you include on your buyer’s presentation, or on your LinkedIn profile. Do a few minutes of research for each place you plan on posting the bio. What are other agents doing? How are potential clients using this platform? Having the flexibility make minor tweaks will be helpful in the long run.

Want a chance to win a Tesla?

Refer an Agent
News From Our Blog

Related Posts

Village LifeRenting vs. Buying

Renting vs. Buying

The question of renting or buying can be a complicated one. It depends on a number of factors, and there's no blanket answer to which one is better for you. Your financial situation, personal preferences, area you live, and more all play a part. Let's look at the pros and cons of both.

Village LifeFourth of July in Atlanta

Fourth of July in Atlanta

Last year a lot of 4th of July celebrations were cancelled or postponed. That means we need to make up for lost time this year! Luckily the Atlanta area has no shortage of ways to celebrate the birth of our nation.

Village LifeHow long are homes staying on the market?

How long are homes staying on the market?

If you're going to help your clients buy and sell homes, you have to understand how fast the market is moving right now.

View all the latest blog posts