Marketing

Email Subject Lines to Increase Open Rates

January 23, 2019

According to HubSpot, 35% of email recipients open email based on the subject line alone. So if you have ever just typed some random gibberish for a subject line, you may want to consider being more purposeful next time! You want your subject line to compel receivers to open your emails, but you also want to make sure that the tactic you use is in line with your personal brand. Here are some subject line ideas to increase your open rates.

Subject Lines That Invoke a Fear of Missing Out

Even if it is something they are not interested in in the first place, people hate to miss out on things. Sending emails with subject lines that imply exclusivity or time sensitivity are more likely to be opened. “Urgent” or “Important” are great words to boost your open rate. However, do not use these words just for the sake of using them, make sure they are applicable so that people do not think you send emails with false subject lines.

Subject Lines Promoting a Video

According to Martech Advisor, adding videos to your email can increase click rates by 300%. When you post video content, you can always copy the link and send the video out- whether it be promoting an event or sharing your real estate expertise. Then, in the subject line, be sure to promote the fact that there is a video attached in the email.

Subject Lines That Invoke Curiosity

You will most likely use this kind of subject line to promote a community event or an open house. These are subject lines that may contain a bit of exaggeration (but not a lie) and will catch a receiver’s attention so much so that they cannot help but open. This, for example, could be “Open House with Best View of the City” or an article about your favorite places around Atlanta could have the subject line “Best Kept Secrets in Atlanta”.

Subject Lines That Appeal to Pain Points

Knowing your target audience is huge for this kind of subject line. You have to understand them and their needs. You need to consider what need you are fulfilling whether it be with your real estate knowledge, or your specific services and you need to promote the way in which you will fulfill that need in the subject line. For example, if you know your target audience is mostly new, millennial homebuyers and you are sending out a video with home-buying tips, your subject line could read “How to Get the Best Deal On Your First Home”.

Personal Subject Lines

According to Experian Marketing Services, email subject lines that were personalized by including a name boosted open rates by 29.3%. When sending emails to potential leads or past clients, do not be afraid to use their name in the subject lines. In the world of mass email communication, you have to break through the noise of pointless subject lines and someone’s own name is likely to be an eyecatcher to them.

Subject Lines With An Emoji

According to another study by Experian, 56% of brands using emojis in their email lines had a higher open rate. If you are sending a highly professional email to a lead, you may not want to use emojis, but you can judge whether or not the fun graphics would be in line with your personal brand. If they are in line with your brand, then they are obviously an effective and easy way to increase email opens.

Straightforward Subject Lines


Just because there are a lot of flashy subject line tactics that lead to increased opens, it does not mean that they are the only tactic that works. A straightforward kind of subject line works best in a particular context. If you are someone who consistently sends emails that add value to the lives of the people you send them to, then people are likely to open emails no matter what your subject line reads. You can send emails that simply say “Real Estate in Emerging Atlanta Neighborhood”, with nothing flashy and still expect your email to be opened by subscribers.


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