Marketing

Becoming a Real Estate Brand

Wednesday, September 19, 2018

Branding is key when it comes to an overall marketing plan. Having a recognizable brand will allow you to earn the trust of potential clients, as well as help you craft your Realtor marketing strategy.

Not sure where to start? Try the three tactics below and you'll be well on your way to becoming a brand.

Niche Building

What is your superpower? Your super power is the thing that makes you different from others in the market. Do you golf? Are you an expert on waterfront properties? Are you the most positive. cheerful agent on the block? Use your unique angle to build a business strategy around why people should work with you.

Now that you know your superpower, identify what problems your client base might have. and how your unique superpower helps them find resolve those problems.

Add Value

Within your niche, what are you doing to create value for your market? By adding value, you are establishing yourself as an expert in your niche and stay top of mind with potential clients. Consistency is key. Whatever you choose, make sure it's something you can repeat on a regular schedule.

You might be asking "What can I do to add value?" It will vary depending on your market, but a few ideas: blogging, client educational events,  vendor partnerships. Get creative and remember to be consistent!

Communicate

Now that you've identified your niche and created a plan for adding value, you now must communicate your brand to your market. There are plenty of ways to do this, so consider things like time and budget when choosing a model.

There are a lot of ways to communicate with clients, and often using a combination of methods is most effective. Consider mixing digital and physical techniques, like e-mail marketing paired with prospecting calls.


News From Our Blog

Related Posts

Productivity

The Ambiance of an Open House

Creating the perfect ambiance can make or break an open house. Here are some easy details that can take your open house to the next level.

Marketing

Email Subject Lines to Increase Open Rates

According to HubSpot, 35% of email recipients open email based on the subject line alone. Here are some subject line ideas to increase your open rates.

Village Life

Terrible Real Estate Pictures

'Terrible Real Estate Pictures' is a collection of the worst of the worst from around the country when it comes to showcasing properties.

View all the latest blog posts