Marketing

6 Essentials of a Buyers Package

February 6, 2017

Servicing buyers is something almost every Realtor does. How will you stand out from the competition? With an amazing buyer’s presentation! Make sure to include these 6 Essentials of a Buyer’s Package.

1- Services Provided:

Don’t be afraid to toot your own horn! Walk your client through everything you will do on their behalf, from conducting a property search, showing them properties, recommending vendors, to navigating the legalities of the purchase. This is also a great time to explain to potential clients that you work for free for them and that the seller is responsible for paying your commission.

2- Communication Plan:

This section should be interactive because every client is going to have different communication styles. Ask your potential client how they want to be communicated with, and be flexible enough to change your game plan. Offer daily text updates or a weekly email summary of all activities. No matter which method your client prefers, express that communication is your number one priority when brokering their transaction.

3- Buyer Process:

Your potential client likely hasn’t experienced the home buying in several years, if ever, and they would probably appreciate a refresher. Creating an infographic or a slide of the buyer process can go a long way when establishing yourself as an expert.

4- FAQ:

There will probably be questions about the process and about you during the initial buyer meeting. Including a FAQ section will allow you to have answered prepared to some common questions, and will ensure that your potential client feels informed, even if they don’t know what questions to ask. Make sure to leave enough time for the client to ask questions that aren’t included in the FAQ.

5- Vendor Recommendations:

Connecting your client to a network of trusted professionals is key. From lenders to inspectors to home renovation companies, providing a vendor directory is a great way to establish yourself as an expert in the industry, and, bonus points, if you refer vendors business, they might return the favor!

6- Resources Available:

Provide your client with a list of resources you can offer them. If you don’t have any of this material, create some! Try making a mortgage application checklist, or a "Moving Best Practices" eBook. Letting your client know these types of things are available proves that you will provide them with an exceptional experience and will provide you an additional touch point when you reach out after the appointment.

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