Marketing

17 Content Ideas for Each Stage of the Buyer Journey

March 2, 2017

Creative content is king, but sometimes we all experience a mental block! Try one of these 17 Content Ideas for Each Stage of the Buyer Journey.

stages-of-the-buyers-journey

Awareness: these are clients who are just realizing that they might have a need for that you can solve. Educational content works best for these clients.

  1. Homebuyer webinar
  2. Determining When to Sell eBook
  3. Market report or comparison
  4. Buying vs Renting statistic infographic
  5. What to Know Before Buying tip sheet
  6. Affording Your First Home Whitepaper

Consideration: these prospects know they have a problem, and are looking for solutions.

  1. How to Choose a Realtor eBook
  2. Awful Real Estate Photos blog post
  3. Expert tips
  4. Podcasts
  5. Client events

Decision: this is your time to shine. Clients in this stage are ready to solve their problem, and are deciding the best way to do that. Why should they work with you over another Realtor?

  1. Client Testimonials
  2. Home Valuation Report
  3. Personalized Homebuyer Guide
  4. Vendor Comparisons
  5. Listing Presentation
  6. Complimentary consultation offers

Real Estate marketing has completely changed, almost overnight, and it’s leaving a lot of great minds behind. Not on our watch. Through training, hands-on integration, and above and beyond support, we’re building better Realtors.

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