How To Set Up a Real Estate Facebook Business Page

Ever struggled to figure out exactly how to set up a Real Estate Facebook Business page? Relax, Realtor, social media success is just 7 steps away! 

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Step 1- Visit Click on ‘Create a Page’ at the top.

Step 2- Decide between “Local Business or Place” and “Company, Organization or Institution.” The information you are able to provide will differ based on your selection. Check out this chart for a complete breakdown.

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Still not sure which to pick? We recommend “Local Business or Place”, because it gives you better chances of reaching the community you serve. Choose “Real Estate Agent” as you business category.

Step 3- Upload Your Profile Picture and Cover Photo. The easiest way to build trust with potential clients is for them to see your face! Use a well lit, current headshot for the greatest optimization for your profile picture. For your cover photo, feel free to get creative. Post your logo, a photo of a house you love, or work with a designer to create a custom design. Whatever you do, keep the dimensions in mind. Profile picture: 170x170 pixels. Cover photos: 820x312 pixels.

Step 4- Update your info. Use your agent bio, tell the story of how you became a business, and add in any important team members. It’s also very important to update your contact information and physical location.

Step 5- Add a CTA button. If you do nothing else, make sure you are adding a button on the page. This will encourage your followers to take action when they come to your page, and hopefully convert into a client. We recommend selecting “Call Now” with a google voice number so clients can reach you directly.

Step 6- Get likes! You can suggest your page to Facebook users who might like your content. Upload contacts from email services like Gmail, MailChimp or Constant Contact to suggest they like your page. Once you hit 25 likes, you can create a customer username (like @REAgent) to make sharing your page even easier.

Step 7- Share content! Consider using a tool like Buffer to help you schedule your content in advance.  Bookmark local news sites for shareable content. Pinterest is a great way to source new content. If you want to write your own content, check out our guide to content mastery here.

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6 Blogs Every Realtor Should Follow

The real estate industry is evolving. We get it, it can be hard to keep up with the latest trends and news. Blogs are a great way to stay connected to industry thought leaders. Blogs are also great with providing you with tools you can use to build yourself as an agent. How do I find good blogs out of the hundreds that are out there you say? We’ve got you covered and have come up with our top five favorite real estate agent blogs you should be following.

Maximum Exposure Real Estate

Bill Gassett is a 29-year veteran of Real Estate and is sharing his vast knowledge with agents and consumers alike. With close to 32,000 followers on Twitter alone, Bill knows a thing or two about social media and SEO. Check out his blog for tons of content you can share with your clients and posts that will motivate you in your personal business. A must read post? 7 Habits of Highly Effective Real Estate Agents.

NAR's Blog

The National Association of Realtors produced tons of new industry statistics each year. It's no wonder that their blog is up to date on the latest real estate news and trends. Their blog has tons of posts on all different areas of real estate. As a real estate agent, this blog is a great source to keep you up to date on the market.

Balderdash House

With a successful career, of her own, Jenna Martindale realized that she is passionate about helping fellow Realtors grow their businesses. She has a whole new approach to revamping you as a real estate agent. Her blog is full of real estate tips and guides that will not only inform you, but will motivate you to continue growing your real estate business. Make sure you sign up for her free library that has tons of real estate guides and templates to help you get started. Not to mention her natural gift for making her posts aesthetically pleasing. You might even say 'Pinterest' perfect!


Inman has long been know as THE source for collaborative Realtors. The site covers everything from the latest technology and systems to market patterns. They post often, so this is a great source to make sure you are in the know about what is going on in the industry.


“The premier technology & internet marketing community for real estate” is their tag line, and it's a perfect fit. GeekEstate is an online community dedicated to keeping Realtors in the know of what is going on in the industry. Make sure you don't miss out on this great tool!


Village Realty

If you’re reading this post, then you are right where you need to be. Village Realty commits to Realtor's growth by staying up to date on the latest in real estate marketing, technology, and sales. Our blog focuses on agent success and providing information to make you the best agent you can be!


Technology and marketing move fast. Is your brokerage on top of the game? Village Realty is changing the way Atlanta Realtors do business with our marketing systems and true technology. How can Village Realty grow your business? Fill out the form below to find out!

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A-Z Guide To Crushing Your First Year In Real Estate

Freshly licensed and not sure what to do next? We are here to help!  Check out our list below of what to do in your first year of real estate. It's as easy as ABC.

A-   Authenticity

Be clear about who you are and where your strengths are. Be genuine and show clients what differentiates you from other agents.

B-   Be Available

Be available to your clients. Let them know that you are here to answer any questions they might have.

C-    Content

Be consistent on your social media and write for your blog.

D-   Dream Big

Agents that dream big and believe they can achieve more will achieve more.

E-    Educate Yourself

Learn everyday. Read books, listen to webinars and podcasts, attend classes, become an expert that people can trust.

F-    Friends and Family

Market to your network. 42 percent of all new buyers come from a referral.

G-   Gifts

Leave a lasting impression with clients so they will refer you to their friends and family

H -   Help Others

By being helpful to others and paying it forward you will develop a positive image in your community. Who doesn’t want a realtor they know and trust?

I -   Invest in Yourself

Investing in your business is key. Set up your lead gen and marketing budget and stick to it.

J - Juggle

As a Realtor, time management is everything. You have to be able to juggle your clients, brokerage, team and, of course, your family.

K -   Know your Neighborhoods

Successful agents are always learning more about their area. They know all the crucial housing and demographic data as well as events going on.

L -   Listing Presentation

Perfect your listing presentation and practice it.  Don’t show up without comps and keep it simple.

M -  Marketing Automation

Some marketing tools may seem complex, but once you start automating, you’ll wonder how you ever lived without it.

N -   Negotiation

Take any opportunities you can to practice your negotiation skills. Read scripts, and attend classes. Being a great negotiator will set you apart from other agents.

O -   Open Houses

Take any opportunity you can to host open houses to generate clients.

P -    Plan your Day Before it Starts

One of the best ways to improve time management is to plan your day before it starts.  By doing this you will make the most out of your day. Being organized will allow you to focus on what is important.

Q -   Quiet

Listen to your clients and allow them to speak first. Having open communication with clients will foster a sense of trust.

R -   Relationships

Close to 70 percent of clients chose their agent on a referral, know them personally, or were past clients.

S -    Social Media

Let your personality shine! As the hub of your brand, your social media should show personality, originality, and enthusiasm.

T -   Time management

Real estate agents are small business owners. You must maintain your business, find new clients, and be up to date on market trends.

U -   Understanding

It is important to be empathetic with your clients. This is their home and letting go of it can be a tough process for some people.

V -   Validation

Give you clients your ear. Remind them that there is a light at the end of the tunnel.

W - Write Daily

Your blog is a great way to rank online and give your brand a voice. Even if you aren’t the best writer or you’re having writers block, write something, anything, everyday.

X -    X-perience

Get all the experience you can. Go to classes, have a mentor, read books, etc.

Y -    Yearly Goals

Set yearly goals for yourself and what you want to accomplish during that year in real estate.

Z -    ZZZ

The early bird catches the worm. Wake up early and work towards your goals everyday.

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5 Simple Ways To Become A More Likeable Realtor

It all starts with one value: Be Nice. No one will want to work with you if you aren’t genuine or don’t seem interested in what the other person has to say. Being a kind and trustworthy person definitely helps when working with your client but here are some other traits the most likeable and successful agents have:

Likeable people have emotional intelligence:
This means they’re not only aware of their own emotions but also sensitive to others. It is important to understand the emotional factor your client will go through when selling or buying a home. People take pride in their home and being a calming and understanding presence in the midst of the emotions is what differentiates good Realtors from great ones.

Say the prospects or clients name repeatedly:
Charismatic people are often described as entering a room and making the person they are talking to feel like the most important person in the room. They know the power of someone’s name. Your name will be the first thing they ask for, and almost every question they ask will use your name. Make a habit of starting and ending conversations using a potential client’s name, such as: “It’s nice to see you, Katie,” or “It was nice talking with you, Katie.” When you say a person’s name, you demonstrate both interest and respect for them.

Give prospects or clients the floor to speak first:
People love to talk about themselves. By giving them the floor to speak first and allowing them to explain their story you are showing them you care. Asking open-ended questions or questions asking for clarification show the prospect that you’re listening and you care about their responses.

Show you have interests outside of real estate
Being a well-rounded person is another trait of likeable real estate agents. Showing your clients that you have interests outside of real estate demonstrates that you can balance work with your social life. Anything you can do to make yourself seem more relatable will help your prospect trust you. Remember, everyone wants a Realtor they can call a friend and makes finding a home less stressful.

An enthusiastic personality:
Show people that this is your passion and you love what you do. Demonstrating to people that you are happy to be working with them and eager to put the clients needs first will show your prospects that they can trust you. That energy will be infectious and will turn prospects into clients.

Remember to be kind, friendly, and honest. Clients want a friendly face they can trust and by applying these traits you are sure to turn prospects into clients. Here at Village Realty we want to change the way people think of the word “Realtor.” Click here to learn more about Village Realty or to find your next home.