Looking to step up your Realtor game? Below are seven books that can help every real estate agent grow their business. Some of these books focus on real estate practices and tips, others on personal development, and some on driving your passion and building your business in general.
The Miracle Morning for Real Estate Agents
By: Hal Elrod
The Miracle Morning for Real Estate Agents blends strategy and inspiration, from the bestselling authors “(7L) The Seven Levels of Communication.” This book takes you into the lives of Real Estate Agent Rick Masters and mortgage professional Michelle Phillips. You'll learn how 30 days from today your life and business can be everything you've always dreamed.
Think and Grow Rich
By: Napoleon Hill
Building a successful career starts with yourself. It is widely cited as being the most popular and influential self-help books of all time. In the book, the author imparts the secrets to serious wealth building and lasting success in life. The book is the culmination of two decades of research, in which Napoleon Hill studied some of the world's most successful people.
Crush It! Why NOW Is the Time to Cash In on Your Passion
By: Gary Vaynerchuk
In Crush it! Why NOW is the Time to Cash in on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Readers will learn how to find their passion, then step by step how to turn it into a successful business.
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
By: Jack Mitchell
The only way to stay in business is to have customers; the only way to increase your profit is to attract more customers visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers is filled with accessible advice, personal case studies and tips any businessperson can use.
When it comes to the pursuit of success and happiness, most people assume the same formula: if you work hard, you will become successful, and once you become successful, then you'll be happy. The only problem is research in the field of positive psychology has proven that this formula is backwards. Success does not beget happiness. Harvard lecturer Shawn Achor reveals how happiness actually fuels success and performance, not the other way around.
By: Daniel H. Pink
This book is especially great for anyone who plans to start a team or brokerage of their own. Understanding what motivates other people is key to managing your team members. Daniel H. Pink explains that the secret to high performance and satisfaction in today's world is the human need to direct our own lives, to learn and create new things.
By: Bob Burg
Referral marketing should be one of your main marketing priorities as an agent or brokerage. Endless Referrals is a guide to turning casual contacts into solid sales opportunities. Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell.
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