It seems so easy in theory. Writing about yourself should be the most natural thing in the world. But sometimes writer's block strikes even the most self-aware Realtors. Your bio will often be the first introduction you get with a potential client, make sure yours is 10/10.
Pay Attention- First, and most important, you want to make sure that your bio (and really all of your messaging) is well written. This guide from our friends at HubSpot will help you get off on the right foot. The reality is that your first impression will be made long before you ever shake hands with a potential client- they are sure to have researched you online and have made an assessment about you based on their findings. You want all of your messaging to reflect both your professionalism and your personality.
Promote Your Personality- In addition to positioning yourself as a professional, you want to let your personality shine through. Do you love your college football team? Does your perfect Sunday mean a day on your boat? These all things that make you personally unique, and in a competitive market, a shared collegiate allegiance could give you the edge over another Realtor.
Show Off Your Skills- Personality is important, but potential clients need to know what you can do for them. Listing some key factors that make you an excellent Realtor will be a vital part of your bio. Haven’t closed much business yet? No problem. Focus on highlighting some traits or characteristics that will translate well to your job as a Realtor, or position yourself as an expert in certain neighborhoods.
Lay Off the Sale- Always be closing is dead. Use this opportunity to convince potential clients that they should work with you without giving them a hard sell. Boldly displaying your personality and your expertise should do the work for you. If you can’t resist the urge to sell, make sure your pitch is focused on how you delight your clients by focusing on their wants and needs.
Customize for Your Audience- You’ll probably need to write more than one bio for different channels. Your website bio might not work for the bio you include on your buyer’s presentation, or on your LinkedIn profile. Do a few minutes of research for each place you plan on posting the bio. What are other agents doing? How are potential clients using this platform? Having the flexibility make minor tweaks will be helpful in the long run.
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