You already know that more online conversions lead to more sales. Creative, well-designed landing pages are the best way to ensure that potential clients from paid ads are engaged and converted into leads. However, most real estate professionals fail to use landing pages when paying for ads, instead just relying on their websites to do the job of lead conversion. Landing pages can increase conversion and are a necessary piece of the paid ad puzzle. Try these three creative types of landing pages to up your marketing game.
1- Event marketing
Using landing pages to promote open houses or client appreciation events can set you apart from the pack. By capturing the information of interested parties before an open house, not only can you send them a personalized note before the event, but follow up is made infinitely easier.
2- Single Property sites
The ability to host a single property site for homes is something that must be in your listing marketing toolbox. Services that provide single property sites can cost up to $50 per listing and give you little to no control over the design and style, and ensures that you can easily play with lead capture forms and CTAs (call-to-actions) Creating your own landing pages allows you to control the look of the page, as well as track potential buyers using a method that makes sense to you (think: inbox versus loaded automatically into a spreadsheet.)
3- Property Value Inquiries
When trying to land more listings, establishing yourself as an expert is one of the most valuable things you can do from the get-go. A truly simple way to do this by running a paid ad offering digital property value assessments. Once a lead is captured, create a CMA report assessing their property and email it to them with an offer to do a listing presentation.