Branding is key when it comes to an overall marketing plan. Having a recognizable brand will allow you to earn the trust of potential clients, as well as help you craft your marketing strategy. Not sure where to start? Try the three tactics below and you'll be well on your way to becoming a brand.
What is your superpower? Your super power is the thing that makes you different from others in the market. Do you golf? Are you an expert on waterfront properties? Are you the most positive. cheerful agent on the block? Use your unique angle to build a business strategy around why people should work with you.
Now that you know your superpower, identify what problems your client base might have. and how your unique superpower helps them find resolve those problems.
Within your niche, what are you doing to create value for your market? By adding value, you are establishing yourself as an expert in your niche and stay top of mind with potential clients. Consistency is key. Whatever you choose, make sure it's something you can repeat on a regular schedule.
You might be asking "What can I do to add value?" It will vary depending on your market, but a few ideas: blogging, client educational events, vendor partnerships. Get creative and remember to be consistent!
Now that you've identified your niche and created a plan for adding value, you now must communicate your brand to your market. There are plenty of ways to do this, so consider things like time and budget when choosing a model.
There are a lot of ways to communicate with clients, and often using a combination of methods is most effective. Consider mixing digital and physical techniques, like e-mail marketing paired with prospecting calls.