How to Ask For Client Reviews in 4 Easy Steps

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Client reviews. They’re a key part of Realtor marketing, and important when establishing a web presence. Client reviews function as social proof, a social phenomenon where people look to the actions of others to assert the correct behavior in any given situation. In other words, if a prospective client doesn’t know which Realtor to choose, reviews from previous clients play a major role in their decision.

Even if you know how important it is, asking for someone to sing your praises can be a little awkward. Follow these four easy steps to ask for client reviews.

Step 1- Build your list 

Compile a list of every client you’ve ever closed. If you have a CRM, you should already have this information on hand. Once you have your list, bucket each client into 3 categories based on their perception of your service- dissatisfied, satisfied, extremely satisfied. Depending on how many clients you have in each category, you might only ask for reviews from the clients you felt were extremely satisfied to make sure your reviews are all 5-stars.

Step 2- Where to ask for reviews

There are plenty of places you can ask for reviews- it can be overwhelming! A great way to decide where to funnel the majority of your reviews is to figure out what clients are already seeing when they search for you online. Google your name + Realtor and see what comes up.

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In this example, Zillow and the Google My Business listing are the first rating-friendly sites to appear, so building up reviews on these two sites would help create authority. 15 five-star reviews on Zillow are better than three five-star reviews across five websites.

Step 3- How to ask for reviews

 

Knowing what to say can be half of the battle. Try the using the email script below. Just copy and paste into individual emails to your client lists.

 

Hi, CLIENT NAME.

I know you are so glad to be done with the buying/moving process!  Thanks again for letting me be a part of your journey!

I was wondering if you could please do us a favor whenever you have time. I’m trying to increase my web presence on sites that accentuate testimonials and reviews of professionals.

Would you mind writing a review of my real estate "expertise" on Zillow?  It's pretty quick and you can just write anything you'd like....it can be as long or as short as you'd like. Here's the Zillow link: INSERT LINK HERE.

Thank you so much! I truly appreciate it.

Step 4- Getting the most from your reviews 

 

Once the reviews start rolling in, make sure you are maximizing their visibility to get the most bang for your buck. Sharing the reviews on social media as part of your Realtor marketing plan allows you to give your client a public ‘thank you’ and allows you to tell a bit of their story.

You should also consider including a page on your website devoted to client testimonials. Simply ask clients who leave you reviews if you can copy and paste the review onto your testimonial page.

 

You're a 5-star agent and you deserve a 5-star brokerage! Village Realty is committed to providing the best experience for our agents. Schedule a confidential brokerage tour today! 

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TED Talks for Realtors

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TED talks. Chances are, you have heard of them, but where even do you start? TED talks cover all sorts of topics- from CO2 to dystopian society.  Their library holds information on anything you could ever want to know- including information that will be wildly helpful to your real estate business, and your personal life. Check out our recommendations of TED talk Worth Spreading... to Realtors. 

1 - The guy references Beyonce. Enough said.

How to Get Better at the Things You Care About

2 - William Ury knows negotiation. He also knows how to listen. In fact, he’s worth listening to.

The Power of Listening

3 - Have you ever realized that when life emergencies pop up, you somehow have time to handle them? It’s because you prioritize these situations above all else.

How to Gain Control of Your Free Time

4 - Okay, this is not a TED talk, but you'll love it. It’s on focus and motivation. Give it a watch.  

How to Stay Focused

5 - As a real estate agent, it’s equally important to be building your professional, as well as, your social network. Why? These networks tend to overlap. Learn how to engage with “strangers” and first-time clients/vendors in this talk.

7 Ways to Make a Conversation With Anyone

6 - This is just interesting. If you like soap operas, you’ll be able to relate. If you don’t, you’ve find it comical, but also, hopefully, inspiring.

4 Larger Than Life Lessons From Soap Operas

7 - Look at your glass half full!

Getting Stuck in the Negatives (and how to get unstuck)

8 - Finally, remember to smile! It’s good for you.

The Hidden Power of Smiling

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The Referral Ripple Effect

You’re an expert real estate agent, which puts you in a tough spot…you can’t also be a plumber, lender, contractor, master chef, and masseuse. Reality check- you can’t be everyone and everything to your clients. In fact, you shouldn’t be! Your job is to be a good real estate agent, but you’ll never succeed while trying to fulfill every client need on your own. One way to better delight your clients is to befriend local vendors who can provide the services mentioned above. THEY can take care of your clients in ways that you cannot. Now get out a jar and collect these tips for building a vendor referral network. Soon enough you’ll be experiencing the ripple effect of authentic, vendor relationships in the form of exponential business growth and strengthened client relations.

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Get your questions answered!

Why provide a vendor list?

Opportunity:

Especially for first-time homeowners, and homeowners new to your niche area, you have the unique privilege of connecting your clients with their new community. A great way to begin this contact is to provide a list of local vendors, or small businesses, whom your clients can call on for reliable, high-quality, fairly-priced services, ranging from home repair and maintenance to hair repair and maintenance. Or maybe even the best Chinese takeout in town! Naturally, you’ll be strengthening your local economy, demonstrating that you care about the health and prosperity of your community, and building your reputation as a “local expert.”

Value:

Even still, you may question whether it’s valuable to provide these recommendations? Will clients actually read them? Listen to them? Most likely, but if they don’t, do NOT be discouraged. Keep expanding your vendor list and nurturing local connections. You’ll have provided a service exceeding your client’s current expectation, but perhaps, meeting their need in the future. Evermore, you’ll have proved your loyalty and honest concern for clients, post-close. What better way to join the movement for better realtors, then to demonstrate genuine concern for your clients’ quality of life in the years to come!

As you cultivate relationships with vendors in your community, it’s likely they’ll start referring you to their own clients looking for a real estate agent. However, the key to building any referral business is to never expect anything (like this) in return. These vendors are doing YOU a service by enhancing the experience you’re able to provide to your clients. They are consistently and reliably serving your clients, and pouring value into your business. For that, alone, you should be grateful.

How to manage vendor relationships?

With that being said, there is a wrong and right way to go about treating vendors. If you aspire to be a part of THEIR referral network, then you must treat them like gold! I’d argue, they’re worth even more than clients. Unlike homeowners and homebuyers, vendors can provide commission opportunities AND add value to your existing business.

So don’t be shy to show appreciation for your new friends! Throw a party to celebrate your vendors, allowing them to kick back and relax, but also to network and connect with one another. Sooner or later, you’ll have built rapport that benefits you both. You refer them, and they refer you, simply because you’re friends. You trust one another, and you believe in providing ALL of your clients with the BEST!

Pro-tip inspired by Simon Sinek: Connect with vendors on “why” you do what you do, and you’ll find the best with which to partner. Now, go out and find your “Dream Team!!!”

Who to have on your “Dream Team?”

Use this list to launch or extend your vendor network. It suggests a broad range of industries and service providers to have in your Rolodex.

How to actually build your network?

There are scripts you can utilize, but truly, just read this. This “blueprint” has all almost everything you need to know.

How to present your list?

If you have the budget, you can load “Recommended Vendors” into these applications for clients to download and access any time.

Dizzle

Homekeepr

You may also just provide a link to your list on your website, Facebook, Instagram, LinkedIn, etc. This option is much cheaper and still efficient. Consider the costs and benefits, to you, specifically, of each option!

Uhm, is this legal?

YES, if you do it right. Stay ethical, friends! Typically, brokerages are at risk for entering into monetary agreements with regulated services vendors (think lenders). But, as an independent agent, having a friendly relationship with various service providers is not only encouraged, but part of your job! 


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How To Set Up a Real Estate Facebook Business Page

Ever struggled to figure out exactly how to set up a Real Estate Facebook Business page? Relax, Realtor, social media success is just 7 steps away! 

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Step 1- Visit www.facebook.com/business/. Click on ‘Create a Page’ at the top.

Step 2- Decide between “Local Business or Place” and “Company, Organization or Institution.” The information you are able to provide will differ based on your selection. Check out this chart for a complete breakdown.

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Still not sure which to pick? We recommend “Local Business or Place”, because it gives you better chances of reaching the community you serve. Choose “Real Estate Agent” as you business category.

Step 3- Upload Your Profile Picture and Cover Photo. The easiest way to build trust with potential clients is for them to see your face! Use a well lit, current headshot for the greatest optimization for your profile picture. For your cover photo, feel free to get creative. Post your logo, a photo of a house you love, or work with a designer to create a custom design. Whatever you do, keep the dimensions in mind. Profile picture: 170x170 pixels. Cover photos: 820x312 pixels.

Step 4- Update your info. Use your agent bio, tell the story of how you became a business, and add in any important team members. It’s also very important to update your contact information and physical location.

Step 5- Add a CTA button. If you do nothing else, make sure you are adding a button on the page. This will encourage your followers to take action when they come to your page, and hopefully convert into a client. We recommend selecting “Call Now” with a google voice number so clients can reach you directly.

Step 6- Get likes! You can suggest your page to Facebook users who might like your content. Upload contacts from email services like Gmail, MailChimp or Constant Contact to suggest they like your page. Once you hit 25 likes, you can create a customer username (like @REAgent) to make sharing your page even easier.

Step 7- Share content! Consider using a tool like Buffer to help you schedule your content in advance.  Bookmark local news sites for shareable content. Pinterest is a great way to source new content. If you want to write your own content, check out our guide to content mastery here.


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