7 Habits Top Realtors Do Daily

Real estate agents don’t become top agents just by going through the motions. They prioritize and work hard daily to create fresh content, generate leads, please their clients, and stay up to date on real estate trends. By implementing these seven habits you are sure to make the most out of your day and week. You will be more efficient and your business will thank you.

Time Management

Real estate agents are essentially small business owners. You must maintain your business, find new clients, and be up to date on market trends. The only way you can do all that successfully, while setting and achieving goals is smart time management.

Plan your day before it starts

Every great real estate agent plans their day so they can achieve maximum productivity. Every Sunday night write in your calendar all the tasks and meetings you have for the week and specifically write an hour-by-hour schedule for your Monday. By doing this you are guaranteed to make the most out of your day. Being organized will allow you to prioritize and accomplish everything you need to get done.

Write for your blog DAILY

This does not mean you have to post a blog daily, but work on it every day. Brainstorm new content and try to put out a blog weekly.

Check all social media

Social media as an agent should be just as essential to you as your email. If you don’t check it daily you are missing out on leads and potential clients. Social media is the number one way to network in your community.

Put clients needs first

Putting the client's needs before your own is vital. By having open communication with clients they will develop a sense of trust with you which will turn into referrals. When you meet with the client for the first time explain the process and a few scenarios that could occur. Let the client know that you are negotiating for them and reply to them quickly.

Practice and study

Every day set aside time to read articles on real estate. Keep up with what is going on with real estate around the country and in your city. You should be up to date on the latest technologies and trends.

Learn more about the neighborhoods

Successful agents are always learning more about their area. They know all the crucial housing and demographic data as well as events going on. Top agents are also involved in the community because they know it’s a valuable method for networking.

By implementing these 7 habits you are sure to step your real estate game up to the next level. Check out Village Realty for more tips and tricks.

10 Things Every Great Real Estate Agent Has

You are a super star agent, I can already tell if you are reading this blog. Now let’s put it to the test! Do you have all of these things that every great agent should have?

Goals
Write down 5 things you want to accomplish in the next year, and 3 things you want to improve on as an agent. Goals are important to make sure you're always working toward something.

Database
The most important thing you need to have is a database. Once you start there, use this to streamline information to your contacts,and connect with them. Make sure you are always updating your database with potential leads.

Organization Plan
 An organization plan will help you compartmentalize all of the different tasks you are juggling. It would also benefit you to have a financial and marketing plan. You have a lot going on, do yourself a favor and organize, organize, organize.

Communication with Clients
Communication is one of the most powerful tools. This is a big moment for your client, they want to know you are there for them. Walk them through the process, they will appreciate you taking the time to be there.

Online Presence
92% of home buyers start their search online. I guarantee your client is looking at you online, and you need to make sure you have a strong online  presence. This means social media as well!

Listing Presentation
This is your chance to show your potential client why you should be their agent. Make sure you are doing your research and personalizing your report. This is your first in-person experiance with your clients.

An Accurate CMA
Real estate is not cheap. Having an accurate CMA assures your client and buyer that your price is the right price. Make sure they know that they are getting the most bang for their buck.

Buyers Packet
A good buyers packet answers a lot of questions for your client. It also illustrates who you are going to navigate them through this process. Make sure your buyers packet is geared toward your client and what you are going to do for them.

Knowledge of Neighborhood
Your client wants to know what it’s like to be a local in this area. It will help you sell your home if you can illustrate what events that go on in the area, best restaurants, and school reviews.

Your Own Flare
At the end of the day, your client chose you for a reason. You have what they were looking for in an agent. What made you different from other agents? Whatever it is, incorporate it into your client’s experience. Be yourself and put your own spin on the process. You are awesome, show them that!

 

Tech Tool of the Week: OmniFocus

If you are like me, you fight the threshold of just how much you can remember to do before caving and getting a day planner. If you already are one of those people who write every thing down on to do lists, all of us schedule jugglers tip our hats off to you. Whichever kind of planner you are, this daily task management app will keep you on track in this crazy hectic world we live in.

As an agent you are always on the go and are juggling multiple responsibilities. You may have many clients at once, with lots of different tasks you need to do for each. There are a lot of digital planners out there, so how does this one help you as a real estate agent? For starters, it lets you break your big projects into smaller, more manageable steps. It also gives you the ability to organize all of your tasks by different contexts, such as closing dates instead of calendar dates. Many say that this is the best productivity tool out there so lets take a look at what it offers.

Organization

OmniFocus puts an extra step into the organization process and goes beyond your 1-D to-do list. First, you can start out with simply creating tasks. Second, you have the option to subcategorize those tasks into smaller ones. For example, you have an open house, you are able to create that task and add all of the tasks you have to do to get the house ready into subcategories and add timelines to those. Next you are able to throw the tasks into larger groups. This can help you separate work tasks from personal tasks and other things you may need to get done.

Not ready to tackle projects just yet, but want to keep them in the back of your mind? You can create tasks and defer them until a later specific time. You can also create context to tasks and subtasks that remind you of the items you need to complete each task. For example, if a task is to send out database email for a listing you are promoting, you can make sure you have your database up to date first. There are plenty of other ways to organize all of your tasks in more in-depth ways, go take a look.

Features

One of the useful features that OmniFocus offers is the location awareness features. You can customize it so that if you have groceries on your to-do list it will alert you to pick them up when you pass a grocery store.  It also syncs with your phone or computer to show up on your notification center. So, even when you are not thinking about what you have to do, it will be there to remind you.

It is also connected with Siri, so you can tell her to add the task and she will do it for you automatically. What a gem! It also allows you to share tasks with others, spotlight projects, integrate with your calendar, and many more features.

Have you fallen in love with these time management features? If not no worries you can try it free for 14 days. If you do chose to buy it, it is $39.99. This is a good chunk of money, but isn’t it worth is if it can help you improve on the way you handle your daily and future tasks.

 

Now that you are the most organized agent in the game, do you want more tips on how to become the best agent in the game? Sign up to be on our e-mail list, we will keep you up to date on all of our posts!

 

 

The Listing Presentation

One of the most vital things an agent can do to succeed is master the listing presentation. There are a lot of things to consider when you’re building your listing presentation and it’s hard to know exactly what your prospective client is looking for. Luckily if you follow these Do’s and Don’ts you are sure to make your appointments turn into listings. But first, here’s why the listing presentation is so important:

1. You will make more money in less time

Top producing agents get 75% of their income from listings sold and 25% from buyers. Basically, you should be spending lots of time and effort to perfect your listing for your client.

2. With listings, you are in control of your career

He or she who holds the listings is in control of the marketplace. You will have less stress and more fun when you focus on building your listing inventory. When you go to the listings, even if you don’t get all the listings, you feel a sense of accomplishment because you know you’re a step closer to getting one.

 3. If you have listings you are immune to outside conditions

No matter what is going on in the economy around you, if you have a large inventory of listings, you are going to make a sale.

 

The Do’s and Don’ts of the Listing Presentation

If you remember anything, let it be the Don’ts. If you DO any of these DON’TS your prospect will most likely go with your competitor, whether they were planning to interview other agents or not.  

 

DON’T:

Dress casually, leave your cell phone on, or show up late

Remember that this is basically a job interview. Keep your cell phone off, arrive 5-10 minutes early, and dress professionally.

Show up without comps

The number one question your potential client wants to know is, “How much can you sell my house for?” Do not show up without a price opinion, or a way to back up that opinion.  Another way to ensure that you won’t get the listing is to leave them with nothing. If you leave the sellers with nothing but your business card and lots of questions with nothing to reference back to you’re guaranteeing the listing goes to your competitor.

Say you have a buyer when you don’t

It is never good to start a relationship with a lie, plus there are better ways to show your client that you are capable of selling their house.  Instead, explain your value to your client by pointing out how many homes have sold in their neighborhood and show them your value.

 

DO:

CREATE THE BEST LISTING PRESENTATION, here’s how:

Show your value

Introduce yourself and explain how you will best serve them. Any prospect is going to need to see that you’re capable of doing what you say you can do.  And there’s no better way to prove that than to outline some success statistics from recent months/years.

Build Rapport

You want to connect with sellers at a deeper level. You do this by being present. Being present means that you are more focused on what the client is saying, not what you are going to say next.

Keep it simple

Show them your process and tell them how you will walk them through the presentation. Let them know they can ask you questions at any time, make sure they feel comfortable. Having a calm and direct style of communication shows maturity and professionalism. Your listing presentation template needs to include an outlined timeline of the home selling process. Stay on brand and include high quality photos.

Practice it

Get more eyes on your listing presentation. Be careful to share your listing presentation with other agents. Your listing presentation is what sets you apart from your competition and is the tool that you use to survive in this industry. With that being said, share your listing presentation with friends and family that have recently sold with an agent. Get honest feedback, and then practice it.

Now that you got the Listing Presentation down, get out there and kick some real estate butt! For more tips and tricks to step up your real estate game, check out Village Realty.

The Power & Profitability of Perspective: Buyers & Sellers

Hey, agents. I’m sure we’ve all been told to build a bridge and get over it. Kind of harsh, you think? So how about we—build a bridge and meet in the middle? It often seems there is a cavernous divide between buyers and sellers—and their respective agents—in real estate transactions. Both parties seem to forget the time(s) they played the opposing role. So, in order to be a GREAT real estate agent, it’s your responsibility to balance your client’s interests with those of the negotiating party. Become the bridge, because ultimately, meeting in the middle will help you prioritize your client. You’d be surprised how powerful and profitable a little empathy and psychological awareness can be!

Here are some important things to remember about each party in real estate.

·      Buyers can get caught up in the features of a house—open floor plan, expansive yard, square footage, etc. Features (like these) are great, and they should be highlighted by both the listing and buying agent, but how will these features add to or detract from the buyer’s overall happiness in that home? Listen to what buyers want, but also, realize what they need—don’t consider or market homes for your client based on a short (or long) list of features, alone. As the listing agent, describe homes’ location and/or community. These are important factors that buyers often overlook. And buyer’s agents, ensure these descriptions are realistic. Be prepared to back up or challenge seller’s claims.  

·      Buyers are making a big purchase. Probably the biggest purchase they’ve ever made. Yikes! And when expenses begin to pile up, it’s easy for buyers to compartmentalize their finances, because ahhh, they’re emptying their pocket book! Listing agents, don’t disguise features of a home that could become severe financial burdens for a buyer in the near future (roof replacement, electrical issues, pool maintenance, etc.). Buyer agents, help your clients look for expenses they may need to consider within the first year or two of purchasing a home (renovations, maintenance, furnishing, etc.).

·      People make investments for the return. So it’s only natural that current homeowners (sellers) are committed to making a profit from the sale of their home (loss aversion), and buyers are interested in purchasing a home for its long-run, payoff potential. These simple tendencies, however, can hinder sellers from selling their home and buyers from getting what they really want in a home. Listing agents, you are hired to sell homes…in a timely manner…at the best possible price. Consider both the financial needs and hopes of your client (seller), but remember, it’s your job to provide a realistic listing price. Always be prepared to back up this price suggestion—it better be well researched. Buyer’s agents, remind your clients that money isn’t happiness. Try showing them properties that meet their needs, wants, AND equity aspirations. All three factors are important in helping clients make the best and most-informed decision. Aside from the fact that ROI is uncertain, equity is also realized after the fact. It is important that clients are happy with a purchase for reasons other than a potentially hefty ROI. 

·      A house is a house. But to most sellers, the house they bought years ago is no longer “just a house”. It’s a home. Listing AND buyer’s agents. Be sensitive to this. A seller’s emotional history with their home is powerful in influencing every decision they make and every reaction to decisions you make. In fact, it may cause sellers to act in ways you consider irrational. Don’t belittle what your clients are feeling, or express frustration when they’re seemingly uncooperative. Do feel free to tell clients to check their emotions, but don’t be surprised, if they can’t or don’t.

·      Comparison. Comparison. Comparison. I mean, in real estate (on the listing side), we’ve got a word for it. “Comps”. Comparison in the buying realm, however, is also extremely common. In fact, it’s natural…House 1 has a two-car garage but House 2 has a three-car garage. Comparison is a green-eyed monster because buyers may not care that much about the features they are comparing. So, buyer’s agents, remember to begin all real estate searches by asking your client what is most valuable to them. This will help you keep your client’s perspective in line. Listing agents, your listing may be chock-full of features that would make many buyers swoon, but your most interested buyer is hung up on a comparison with another property. Don’t stop marketing these features of your listing just because one house has it better. Flaunt what you’ve got, and remind your sellers their house is still valuable!

Stay tuned for more psychological intuition.

But for now...peace & blessings, agents!

Love This Hood: How To Make A House A Home

You’ve probably heard it before that “home is where the heart is”. So agents, what if I told you there was a way to connect buyers and sellers at the “heart”, transforming houses into homes for potential buyers? It’s simple. Have your sellers create a list of the top ten reasons they love their neighborhood (using one of these templates), and watch buyers fall in love with properties on a whole new level. Although open floor plans and gleaming kitchens are impressive, these features are becoming more and more commonplace. Nowadays, it’s the activities and community around a property that bring it to life! So, make emotion a part of your selling equation today. Get printin’, and get your sellers thinkin’!

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Top 5 Blogs Every Real Estate Agent Should Follow

The real estate market is constantly changing and evolving. We get it, it can be really hard to keep up with all of the latest trends and news. Blogs are a great way to stay connected. They are also great with providing you with tools you can use to build yourself as an agent. How do I find good blogs out of the hundreds that are out there you say? We’ve got you covered and have come up with our top five favorite real estate agent blogs you should be following.
 

NAR's Blog

The National Association of Realtors comes out with a plethora of new statistics on real estate each year, so it is no wonder that they are up to date on all of the latest real estate news and trends. Their blog has tons of posts on almost all of the different areas real estate covers. As a real estate agent this blog is a great source to keep you up to date in the market.
 

Balderdash House

After a successful career in real estate, Jenna Martindale realized that she has a passion for helping new and experienced real estate agents grow their business. This girl has a whole new approach to revamping you as a real estate agent. Her blog is full of real estate tips and guides that will not only leave you more informed, but will leave you with the motivation to start growing your real estate business. Make sure you sign up for her free library that has tons of real estate guides and templates to help you get started. Not to mention her natural gift for making all of her posts extremely aesthetically pleasing.
 

Inman

This is a great blog for agents that are looking for updated frequent blog posts for agents on residential real estate.  They have content on everything from the latest technology and systems to be using as well as market updates and patterns. They post often, so this is a great source to make sure you are in the know about what is going on in your market.
 

GeekEstate

“The premier technology & internet marketing community for real estate” is their tag line and I think it fits them perfectly. They are an online community making posts for the sole purpose of keeping you, the real estate agent, in the know of what is going on in the agent world. Make sure as an agent you don't miss out on this free resource at your disposal.
 

Village Realty

If you’re reading this post, then you are right where you need to be. Village Realty is a brokerage that is revamping the way real estate is done by putting equal emphasis on client relations and technology. We are 100% here to help you grow as an agent. Our blog is geared toward agent success and how to give you the information to help guide you to becoming a better agent.

 

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How To Empower Sellers To SOLD

Maintaining a meticulous, market-worthy home is stressful for sellers. Announce a showing or an open house, and a fire drill to prepare for the “big moment”  ensues. Help your clients take a breath by providing them with an Open House Checklist, including tips to make buyers feel welcome, comfortable, respected, and at home. Remind sellers you’ve got their back, and watch your listings fly off the market...because at VR we believe support empowers success!

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Generational Selling- How to Position Your Listing for Each Generation

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As a Realtor, you have enough to juggle. Trying to adapt to each client's wants and needs just adds another ball into the juggling game. As a whole, different generations tend to want different things at the stages of life they are at. Wouldn’t it be helpful to know what each generation is looking for in a home?

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Millennial (1981-1995)

If you are not a millennial, the term probably makes those tiny little hairs on your arms stand straight up. Why? Because millennials are notorious for their new way of doing things and breaking the social norms- especially when it comes to real estate. You can probably spot one with their phone in hand and eyes locked on the screen.

Many underestimated the impact this generation would have on the housing market, but they slowly joined the race and are now the number one generation for home buying. In fact, 34% of all home buyers in the market are millennials.


What do they want in a home? Proximity to a large city was found to be more important than property size for this generation. However, properties with newer appliances were chosen over properties closer to the city. What does this mean? When their budget starts to fail them, millennials would rather sacrifice space than new appliances or technologies. This generations is going to lead the way in smart home technology.  

Tips: 74% of millennials said that understanding the purchase process was the most beneficial part of working with an agent. For a lot of millennials this is their first time home buying, and they have a few obstacles to hurdle over to do so. As an agent be there every step of the way with them! Highlight the next steps and hold their hand if they need it. Millennials really value relationships and are more likely to buy if you have a good relationship with them.

Having an online presence in huge in this generation, because of the amount of time they are online. 39% of millennials said that they interact more with their smartphone than they do with anybody else. This means they are definitely looking online to either search you or your homes. So make sure you have a strong online presence.

Millennials want to purchase an experience, not a product. When showing homes to millennials try and get them to imagine the big picture and what life would be like to live and breathe in this home.

 

Generation X (1965-1980)

Gen Xers often have a lot of responsibility. In addition to needing a home for themselves, they are often responsible for children and aging parents. Generation X comes in third with 28% of home buyers being this generation. This is everyone born in the years 1965-1980.

What are they looking for? Over 80 percent of this generation are already homeowners. Why is this important to know? This means this generation is looking to purchase their second homes, which are typically larger than their first, newer, and typically homes that are going to fit them in the long run. This generation also has the highest median income and house square footage, so larger home would suit this generation well.

About half of this generation has children living at home that are under 18, so school zones are a top priority when looking at homes. This generation is also technology savvy, and studies have shown they are more interested in homes that offer up to date technology. Upwards of 70 percent said that they love to cook, bake and grill. So, make sure you are selling the kitchen cooking areas when showing homes.

Tips: A 2017 study done by the National Realtors Association said that this generation dislikes being micro-managed and prefers a hands-off approach. As a Realtor, try and be available to answer their questions along the way but don’t try and micro manage them.

 

Baby Boomer (1946-1964)

Baby boomers are booming in the home buying market with 30% of home buyers being in the baby boomers generation. With a third of the home buying population being this group, as a Realtor knowing what they are looking for is very important.

What are they looking for?  This age group spreads from anyone born from 1946-1964. The younger half of this generation was found to equally be looking for homes for children over 18 and retirement communities for aging parents. As a whole, reasons for buying a new home were found to be for downsizing, job relocation, and to be closer to family and friends. A good amount of baby boomers are also looking for an area with more ambiance to retire in. This generation does have a spread when it comes to wants, as you can see, however as a whole they value a new home with low maintenance and will last for the long haul.

Tips: This generation was found to have the longest projected time to live in a home at 20 years! This is very important to keep in mind when selling to this generation. You are selling for the future. Feature the places that don’t require a lot of upkeep will last in the long haul.  

 

Silent Generation (1925-1945)

They may be called the silent generation, but they won’t be able to stop talking about you once you use these tips to help sell them a home.  This generation only makes up 8% of the home buyer population.

What are they looking for in a home? This generation’s primary reason for buying a new home is to live closer to family/friends, downsize, or move into a retirement community. 24% of this generation's home purchases are retirement home purchases.  However, that does not define the whole generation.  There is a good amount of this generation that is still working or wants to spend their retirement still active doing leisurely activities. This means homes that are low maintenance and are around communities that offer a variety of activities.

Tips: The majority of this generation have some kind of restrictions when it comes to what they can and cannot do anymore. It would be helpful to get a list of their restrictions to find a home and community that can accommodate them. Are they nearing retirement? Ask them what their favorite hobbies are and look for homes that are near areas that offer them.

 

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Building your Brand

“Branding is the art of becoming knowable, likeable, and trustable” – John Jantsch

Being able to attract and retain clients is crucial as a Realtor. People tend to be brand-loyal and like to support the brands they trust. As a Realtor, building your brand can help you expand and maintain your clientele. Here are 5 tips to help enhance your brand:

 

Build a good relationship with your community

  • Pay it forward. People hire Realtors they trust. It is important to be involved in your community and create a philanthropic image. By paying it forward to your community people will differentiate you from other Realtors.

 

Be consistent with social media posts

  • Having a strong social media presence is essential to building your brand.  It is a quick and easy way to keep your clients in the loop about open houses and events. Being consistent on your social media will allow you to inform your clients of new houses on the market. Social media is also a great way to appeal to clients through visual content. Post frequently, consistently, and during peak times.

 

Facebook, Facebook, Facebook

  • Facebook is the king of social media and is a great place to grow your audience. Creating a separate Facebook for your personal and work life is vital. Facebook allows you to share live videos, post pictures and connect with your community. Most importantly, 79 percent of Americans use Facebook. Facebook ads are also a great way to expand your audience.

 

Improve your SEO

  • SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. SEO is going to determine how much traffic is sent to your website, so work on these three elements to raise your SEO.

    • Good formatting
    • Assessable links
    • Multimedia and relevant content

 

Once you increase your audience, keep them engaged

  • Increasing your audience is one thing, but keeping that audience engaged is key. Here are some simple ways to keep your audience engaged:

    • Blog about relevant yet entertaining content.
    • Write about people in your community, events, or your favorite place to eat.
    • Post or blog about interior design, fixer upper projects, or local celebrity homes.
    • Help clients by posting tips and tricks about moving, spring-cleaning, DIY projects or other “home hacks.”

Visit Village Realty for more tips to step up your realty game or to find your next home

 

The Importance of an Online Presence

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Did you know that 92% of homebuyers start their search online? We live in the digital age, and real estate is not immune. The client is obviously online, are you?

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Chances are, you probably already have a Facebook Business page, but are you maximizing it’s potential? One of the best features you can use is Facebook Live. As you saw on the chart above, 70% of homebuyers toured a house online. Facebook Live is a great tool for getting exposure for your listings.  If you are having an open house, make sure to Live video it.  This will give your clients an extensive look into the property you are trying to sell.  It also gives your listing extra exposure to all of your friends and followers.

Facebook also has the option to create events.  If you are having an open house or an event you want to cover, create a Facebook event and invite your Facebook followers.  This keeps clients and friends in the loop and involved in events that you or your brokerage is putting on.

Facebook is also a good platform to simply keep in touch with your database. Did someone you know just have a birthday or big event? Make sure you are reaching out, and updating your notes in your CRM for that contact.  This habit makes Facebook an easy tool to strengthen your client relationships.

Along with client relationships management, this is a place you can do some self-promotion. Post listings when you acquire new ones, or post updates on active listings. Promote new local events or news to keep not only yourself in the loop of what is going on in your community but your clients as well.

 

Over half of homebuyers used YouTube as their source of video when home searching. This can be a great tool to show your listings online. YouTube makes it easy to share your videos across multiple social media platforms, which ensures tons of exposure for your content.

Feel free to use your channel to post some fun and lighthearted content about yourself.  This will give your clients a look at who you are as a person, not just an agent. Many brokerages are now helping agents film videos by installing video booths (Village Realty is among those- sign up for Video Mondays now!)

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Instagram is a great network to use as a real estate agent because it is a very visual tool. This is a perfect place to post pictures or updates of your listings or homes you show.  You can also connect to Facebook, so your posts will post on your Facebook as well, which gives you double the exposure.

This is also a great place to let a client in on your fun side. Post some personality videos and pictures. Mix it up and put your own spin on it! Creating content that feels authentic to you will help potential clients connect with you personally.

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The ultimate social networking for adults! If you don’t already have a LinkedIn profile, now is the time to make one. One key part of getting attention on LinkedIn is having a bio that stands out. See our tips on how to create your own captivating bio, check out How to write an awesome agent bio.

Once you are fully active in LinkedIn start building connections and growing your network.  You can also use this as a place to join and participate in local groups. The more you can get involved in the community the more connections you grow in the community. You will also become more aware of events going on to post on your Facebook- see it is all a continuous cycle.

 

One of the main online sources that you should be on or have is a website. A professional website is key in the real estate industry, especially in a time where most people do their research online. This website is a great way to offer a place where clients can go on and view your listings, read about all of the resources you or your brokerage offers, and how to get in touch with you.

 

Now that we have gone through the different places you can build your online presence, let’s go over some tips to help you do so in the best way. First, post often. Posting often will increase your views, and help keep you top of mind with your database.

Second, keep your content modern and authentic. The content you post should feel like YOU! Social media and the internet in general will be your first impression to the majority of your client base, so make sure you are doing your best to express who you really are, and what makes you unique as a Realtor.

Lastly, make sure you are using these online sites as a way to strengthen your client relations. A lot of these websites are a two way street-just as they are seeing what you post, you see what they post. Did they just have a baby? Send them an email congratulating them. Keep up with the big events going on in your client’s life and reach out to them when you feel it is appropriate.

 

How do you stack up online? Village Realty will do a free digital audit for you! Digital Audit Offer

 

 

Turn Up Your Real Estate Game 360° with Matterport 3D Technology

We get it. Being in the real estate business isn’t a cakewalk. At times, you may feel like a little fish in a big pond, competing for leads and listings while juggling existing clientele. It sometimes feels you are struggling to survive in the real estate sea. But what happened to flourishing? Sometimes all it takes is the right tools to catalyze your professional growth.

Look no further, we’ve found a tool for you! Create a 3D immersive experience to delight sellers, “wow” and accommodate buyers, and allure future clientele using Matterport 360° video technology. As an innovation leader in real estate virtual marketing, Matterport claims: More Clients, Better Listings, & Real Emotion.

What are Matterport 3D Showcases?

Matterport 3D Showcases allow homebuyers to virtually tour properties (via a video platform) from any desktop or mobile device in three, unique viewing modes that are 99% dimensionally accurate. Utilize the Floorplan View to gain the traditional top-down perspective, the Dollhouse View to see the whole property at once, or the Inside View to walk around as if you’re actually on site. Every day, open houses are just a click away. With easy-to-use self-navigation, viewers control their experience, leading to feelings of autonomy that fuel decision making. In fact, viewers are 95% more likely to call and 300% more engaged.  

How Do I Get On Board?

Do It Yourself (DIY)

Purchase a Matterport Pro 3D Camera. In designing their revolutionary product, Matterport focused on ease of use, processing speed, device portability, and results reliability. For these reasons, the camera has the following features:

·      works alongside the Matterport Capture app for iPad

·      has only one button (the power button)

·      captures spaces via smart, automated rotation

·      requires no staging equipment (aside from a tripod)

·      weighs only 6.5 pounds

·      requires no WiFi (equipped with internal WiFi)

·      scans a typical property in an hour or less

·      processes scans/models in only a few hours

The caveat—one camera is $3,600. A Cloud Plan is then necessary for hosting and serving your Matterport Spaces (properties).  Depending on how many Spaces you plan to have active at any given time, Cloud Plans range from $49 to $149 a month or $499 to $1,499 a year. As an individual agent, your pricing would most likely fall at the lower end of this spectrum.

Contract through a Matterport Service Provider or Company

These four companies are Atlanta-based and use Matterport technology to produce digital marketing tools for your business. For an additional fee, Barnes Creative Studios (and likely the others) offer to generate social media content from these virtual tours. Take a look here.

VantagePoint 3D

We Get Around: Matterport Photography

Atlanta Marketing Professionals (AMP)

Barnes Creative Studios

To contact any of these service providers, simply visit their website and follow the posted instructions—pricing and offers may vary. If you’d prefer a broader selection of companies from which to choose, visit Matterport’s page for finding Matterport 3D services in the Atlanta area.

Finally, remember to consider the value of contracting with one of these providers versus investing in your own camera and video skills. You may uncover some mad video skills you never knew you had!

Need more convincing?

 

 

 

How to Write an Awesome Agent Bio

It seems so easy in theory. Writing about yourself should be the most natural thing in the world. But sometimes writer's block strikes even the most self-aware Realtors. Your bio will often be the first introduction you get with a potential client, make sure yours is 10/10.

Pay Attention- First, and most important, you want to make sure that your bio (and really all of your messaging) is well written. This guide from our friends at HubSpot will help you get off on the right foot. The reality is that your first impression will be made long before you ever shake hands with a potential client- they are sure to have researched you online and have made an assessment about you based on their findings. You want all of your messaging to reflect both your professionalism and your personality.

 

Promote Your Personality- In addition to positioning yourself as a professional, you want to let your personality shine through. Do you love your college football team? Does your perfect Sunday mean a day on your boat? These all things that make you personally unique, and in a competitive market, as shared collegiate alliance could give you the edge over another Realtor.

 

Show Off Your Skills- Personality is important, but potential clients need to know what you can do for them. Listing some key factors that make you an excellent Realtor will be a vital part of your bio. Haven’t closed much business yet? No problem. Focus on highlighting some traits or characteristics that will translate well to your job as a Realtor, or position yourself as an expert in certain neighborhoods.

 

Lay Off the Sale- Always be closing is dead.  Use this opportunity to convince potential clients that they should work with you without giving them a hard sell.  Boldly displaying your personality and your expertise should do the work for you.  If you can’t resist the urge to sell, make sure your pitch is focused on how you delight your clients by focusing on their wants and needs.

 

Customize for Your Audience- You’ll probably need to write more than one bio for different channels. Your website bio might not work for the bio you include on your buyer’s presentation, or on your LinkedIn profile. Do a few minutes of research for each place you plan on posting the bio. What are other agents doing? How are potential clients using this platform? Having the flexibility make minor tweaks will be helpful in the long run.

How do you stack up online? Sign up for Village Realty's free digital audit now. 

Database Quick Tips: Exporting Google Contacts

When building your database (or your real estate business), it can be hard to know where to start creating your list. The best place to look for contacts is in your existing inbox. But manually extracting contact information for hundreds of people is not the best use of your time. Luckily for you gmail users, it's never been easier to mass export the contact information for people you already communicate with. Look below for step by step instructions on how to export contacts from your gmail account.

 

Step 1- Log in to Gmail. Click the tab at the top left of your screen that says "Mail". 

Step 2- Select "Contacts" from the drop down. 

Step 3- Click the "More Button" and select "Export..." in the drop down 

Step 4- Select "All contacts". This will allow you to download contact information for everyone you have ever emailed from your account. You can also use this screen to select which type of CSV file you want.

Step 5- Upload your contacts to your CRM of choice. (Note: it's important to spend an hour or so going through that list and deleting any email addresses that aren't valid. This will be important later if you are planning on using this data to send any mass emails. Remember, clean data is happy data!) 

Database Marketing Quick Tips: Capitalizing Contacts

Sometimes your database needs a little scrubbing. If you are planning to use any variable tags to personalize your database email marketing, having capitalized first and lasts name is key. You probably don't have all day to manually check each of your contacts, but by using this quick Google Sheets hack, your contacts will be capitalized and ready to go in no time. 

 

Step 1: 

Load your contacts into Google Sheets. If you don't have a GSuite account, you can sign up for one here. You can either import a CSV or Excel file, or copy and paste your data into a new spreadsheet. 

Step 2: 

In the cell at the top of the column next to your data, type "=proper (A1)", and hit enter. You may have to change the A to correspond with the letter that labels your data column. Your first cell should now be repeated in the cell with the formula, but with a capital letter. 

Step 3: 

Hold down shift and at the same time, drag the crosshairs down the entire column next to your data. 

Step 4: 

Release the mouse and release the shift key at the same time. Your data should now fill the next column. Now sit back and marvel at those capitalized names. 

17 Content Ideas for Each Stage of the Buyer Journey

Creative content is king, but sometimes we all experience a mental block! Try one of these 17 Content Ideas for Each Stage of the Buyer Journey. 

Awareness: these are clients who are just realizing that they might have a need for that you can solve. Educational content works best for these clients. 

  1. Homebuyer webinar
  2. Determining When to Sell eBook
  3. Market report or comparison
  4. Buying vs Renting statistic infographic
  5. What to Know Before Buying tip sheet 
  6. Affording Your First Home Whitepaper

Consideration: these prospects know they have a problem, and are looking for solutions. 

  1. How to Choose a Realtor eBook
  2. Awful Real Estate Photos blog post
  3. Expert tips
  4. Podcasts
  5. Client events

Decision: this is your time to shine. Clients in this stage are ready to solve their problem, and are deciding the best way to do that. Why should they work with you over another Realtor?

  1. Client Testimonials
  2. Home Valuation Report
  3. Personalized Homebuyer Guide
  4. Vendor Comparisons 
  5. Listing Presentation
  6. Complimentary consultation offers

Want to receive content like this directly to your inbox? Sign up for our newsletter here. 

6 Essentials of a Buyer's Package

Servicing buyers is something almost every Realtor does. How will you stand out from the competition? With an amazing buyer’s presentation! Make sure to include these 6 Essentials of a Buyer’s Package. 

6 essentials (1).jpg

1- Services Provided:

Don’t be afraid to toot your own horn! Walk your client through everything you will do on their behalf, from conducting a property search, showing them properties, recommending vendors, to navigating the legalities of the purchase. This is also a great time to explain to potential clients that you work for free for them and that the seller is responsible for paying your commission. 

2- Communication Plan:

This section should be interactive because every client is going to have different communication styles. Ask your potential client how they want to be communicated with, and be flexible enough to change your game plan. Offer daily text updates or a weekly email summary of all activities. No matter which method your client prefers, express that communication is your number one priority when brokering their transaction. 

3- Buyer Process:

Your potential client likely hasn’t experienced the home buying in several years, if ever, and they would probably appreciate a refresher. Creating an infographic or a slide of the buyer process can go a long way when establishing yourself as an expert. 

4- FAQ:

There will probably be questions about the process and about you during the initial buyer meeting. Including a FAQ section will allow you to have answered prepared to some common questions, and will ensure that your potential client feels informed, even if they don’t know what questions to ask. Make sure to leave enough time for the client to ask questions that aren’t included in the FAQ. 

5- Vendor Recommendations:

Connecting your client to a network of trusted professionals is key. From lenders to inspectors to home renovation companies, providing a vendor directory is a great way to establish yourself as an expert in the industry, and, bonus points, if you refer vendors business, they might return the favor! 

6- Resources Available:

Provide your client with a list of resources you can offer them. If you don’t have any of this material, create some! Try making a mortgage application checklist, or a "Moving Best Practices" eBook. Letting your client know these types of things are available proves that you will provide them with an exceptional experience and will provide you an additional touch point when you reach out after the appointment.

Ready to stand out from the online competition? Village Realty's free Digital Scorecard can help you improve your online presence. Start today. 

 

Tech Tool of the Week: MailChimp

If you’ve ever listed to a podcast, you are probably familiar with the name “MailChimp”. Aside from being an unceasing sponsor of all things digital, MailChimp, the product, could revolutionize your real estate marketing plan.

Lists:

The free version of MailChimp allows you to have 2,000 subscribers and send up to 12,000 emails a month. From these contacts, you can build lists that are specific to the types of marketing you plan on doing. Create one list for past clients, another for potential buyers, and a third for potential sellers. If you want to get really detailed, you could even create specific lists for different areas or neighborhoods. The options are endless with these lists, and it will allow you to tailor your content to specific groups of people.

Campaigns:

Creating beautiful, professional email campaigns will put you heads and shoulders above your competition. MailChimp’s step by step campaign builder will help you create delightful email experiences for your clients, with features like “subject line researcher”, pre-made templates, and the ability to drag and drop images and text boxes.

Reports:

MailChimp’s free version offers comprehensive reporting that allow you to see how your campaigns are performing. Compare your open and click rates to the industry average, and see how different campaigns perform against each other. This data can help shape the types of content you send, as well has gives you some guidance on what day and time get the best open rates.


Automation:

Available through the paid version, automation features allow you to connect with your lists without having to manually send campaigns. You can do things like send a campaign to send emails to your clients on their birthday or anniversary, create educational drip campaigns for new subscribers, or even create custom workflows, such as automating the contract to close communication process.

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